This half-day workshop will guide you through the process of devising content themes that match your target market’s needs, creating more engaging content and make the whole process super-efficient.
Experienced content marketing consultant Paul Ince from LikeMind Media leads this actionable and practical workshop so attendees leave with a content marketing plan and new skills to create better content for their business or organisation.
We are joined by Andy Lambert, Senior Product Manager at Adobe, and author of Social 3.0 who will share his valuable insights into how to setup a content framework that improves reach, impressions, clicks and conversions.
The workshop will cover:
- The benefits of content marketing as an approach
- Different formats of content marketing and which to choose to meet your business objectives
- Understanding your specific customer’s journey and how to create content for each part of it
- Devising content themes so you’re never short of ideas and always have something you can create
- How to repurpose content to get more from less and give you time back in your day
- Tools to make content creation more efficient
You’ll improve your knowledge, have new found efficiencies in content creation and have fun!