This half-day event is designed specifically for the manufacturing sector. You'll learn how to get your message out to your target audience more effectively and show the great work you do at a time when there is a push to grow, export and do more global trade.
We'll address the key issues affecting manufacturers right now and give actionable insights you can implement into your business.
Introduction – Paul Ince, LikeMind Media
Getting your manufacturing business known - Amanda Jackson from Tigerfish PR
Tigerfish PR is a specialist logistics and manufacturing PR agency, ready to spread the good word about the work that you do. With over 25 years of experience in B2B PR, Tigerfish have worked with over 80 brands. As we all know, if people don't know about you; they can't buy from you.
All businesses would like their expertise and innovations to be headline news. The news agenda is busy and moves fast. It’s not always easy to get an organisation in people’s minds. Using PR correctly will help your business be seen by your target markets and want to contact you to find out more and start the road to doing business with you. We’ll talk through some of the areas of PR that will help your businesss do more trade and steps you can take to prepare to be more widely recognised.
Showing your best work to the world - Paul Ince from LikeMind Media
LikeMind Media is a team of content marketing specialists who create research-based content for their clients to generate leads and drive their business forward. Whether you want to generate more leads, increase brand awareness or promote a new product, they've got the skills to get you there.
In a world of increasing competition for attention, how do you show the greatness of what you do? We’ll look at the different formats for creating marketing content, their relevant merits and how they relate specifically to the customer journey your target market is on. Where do you need to show expertise? Who do you need to influence? We’ll pay attention to how to do all of this for sensitive sectors and without breaking any trade secret or NDA.
Networking and helping with R&D - Ross Ryan from Manufacturing Technology Centre
The Manufacturing Technology Centre (MTC) develops and proves innovative manufacturing processes and technologies in an agile, low risk environment, in partnership with industry, academia and other institutions. They focus on delivering bespoke manufacturing system solutions for their customers.
People do business with people. The network you build can assist in your efforts to trade. You don’t have to work alone. Regardless of size, working with organisations like MTC can help with aspects of R&D that will move your business forward faster. Hear how collaboration is a win-win situation for all involved, how this ties in with helping your work be at the forefront of your industry and why that matters.