AR, hybrid working, distribution platforms, apps, CGI, virtual tours! How does all this new technology make a difference to the visitor experience?
How can small businesses benefit from the digital revolution?
How many of us really understand what all this tech is and, more importantly, appreciate what it can do for our businesses?
Find out from industry leaders how digital technology is helping to better engage visitors with attractions, increase bookings and help businesses compete more effectively in crowded marketplaces. The session is particularly relevant to visitor attractions, experience providers, accommodation and conference venues.
This session will :
- Look at the new augmented reality (AR) experiences developed in Leicester to attract new audiences and engage them with the city’s heritage and attractions
- Help you discover how virtual tours and computer-generated imagery (CGI) can make your business more competitive and stand out from your peers
- Explain the importance of having “bookability” on your website to shorten the purchase journey and increase customer conversion. Find out how this can be facilitated easily and cheaply for your own business
Speakers Include:
- Alessandro Mondaini - Red Frog Digital – An award-winning digital studio specialising in augmented reality who produced the Dinosaur Gallery Augmented Reality App at Leicester Museum & Art Gallery
- Kerem Cetindamar, Digital Project Manager, Leicester Museum Service
- Noel Sexton – View it 360 – 360 Virtual Tour and Immersive Tour Virtual Reality provider
- Aisha Brannan-Grossett – TXGB – Tourism Exchange Great Britain is a B2B digital platform developed in partnership with Visit Britain that connects tourism suppliers like attractions and hotels to distributors like online travel agents around the world.