This event will tell the story of how Leicestershire County Cricket Club has gone from almost closing its doors to rebuilding its brand and becoming one of the fastest growing sports businesses in the UK.
The session will explain how its forging links with its community, reengaging the business community and building for the long term future. It will appeal to anyone interested in marketing, turnaround or brand building.
From the session the audience will learn some of the tactics the club has deployed and the results its has achieved.
The event will be held in the Morningside marquee at the Uptonsteel County Ground.